To promote the year 3 degree show that will feature the works of games design, web design and animation, the group was put into teams that were responsible for various aspects of the degree show set up. I was on the team that was responsible for branding and promotion; as well as having ideas for the logo design, I also produced two contrasting flyer designs that were to promote the event for the public showing.
First I did a simple, yet to the point design that featured mainly text and a small map to direct people to the event.
Although this design was liked by the majority of my peers that I showed it to, our tutor suggested that a more visual design that somehow promotes what we do and hopefully grabs peoples attention may be a better route to go down.
I started to do some research into flyer design on various sites; including the ones below.
During my research the design below popped up several times and really caught my eye; it was this design that inspired and influenced me to create my design.
Find this and more of their work at https://www.behance.net/andersdenkend
To get a 3D feel to the flyer I used 3DS Max to model a scene that would be familiar to video gamers as well as people who are interested in digital media.
In this scene I set up a landscape and the models that would be part of the flyer scene. Then I added a target camera and a three point lighting rig to produce a good quality render.
This is the camera view of the scene.
This is a render of the scene at 4K resolution.
This is the end result that had the logo (designed by Hayley) and text information inspired by the Lovejoy flyer added to it.
Although this flyer was not used to promote our event, it proved to be a good source of research and development for myself.