Aspects of Play:Online Games.

Swedish Armed Forces Recruitment Campaign.

The Swedish Armed Forces has an online game that is also acts as a test to see if you are mentally strong enough to consider becoming an officer. The game poses various mental challenges that are designed to test four key areas, these are multi-tasking, spatial thinking, memory and concentration. The tests are presented both visually and via a person asking you some of the questions. This game falls in to the Agon and Ilinx categories of game as theorized by Roger Caillois.

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Multi-tasking is the first test and is quite disorientating, you have to keep the red dot within the rotating grey area while answering maths questions on your keyboard while also pressing the space bar every time a red dot is displayed within the white circle.

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The spatial thinking test consists of shape arrangement and three dimensional shape awareness.

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In the memory test a selection of numbers are read out and displayed on screen, the player is then asked to recite the sequence forward at first and then backwards. Then six tiles showing various coloured shapes are shown, these are turned so you see the blank side and you are asked to pick the tile containing what the narrator asks for.  

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The concentration section of the test asks the player to pick out words spoken to them from a word-search then are asked to keep two crossed lines within a circle using the mouse, up and down controls the horizontal line and left and right control the vertical line.

Give this game a try here: http://forsvar.fileflat.com/english/

Colour theory

colour wheel

The colours that we see in our everyday lives have different meanings to us, even though we may not realize it! Through the centuries colours and what they relate to have become embedded within our sub-conscious.

During the last hundred years or so (especially with the advent of consumerism), the way in which companies use colours (together with typography) in their advertising campaigns influences us to choose what to buy and who to trust.

Below is a brief example of what the most common colours are realized to represent.

Red:

  • Love and Romance
  • War, Danger and Power

Yellow:

  • Happiness and Joy
  • Sunshine and Warmth

Blue:

  • Trust and Loyalty
  • Faith and Heaven

Green:

  • Greed and Jealousy
  • Safety and Harmony

Orange:

  • Enthusiasm and Determination
  • Creativity and Success

Purple:

  • Royalty and Nobility
  • Extravagance and Mystery

Black:

  • Elegance and Formality
  • Death and Evil

White:

  • Innocence and Purity
  • Cleanliness and Perfection