To promote the year 3 degree show that will feature the works of games design, web design and animation, the group was put into teams that were responsible for various aspects of the degree show set up. I was on the team that was responsible for branding and promotion; as well as having ideas for the logo design, I also produced two contrasting flyer designs that were to promote the event for the public showing.
First I did a simple, yet to the point design that featured mainly text and a small map to direct people to the event.
Although this design was liked by the majority of my peers that I showed it to, our tutor suggested that a more visual design that somehow promotes what we do and hopefully grabs peoples attention may be a better route to go down.
I started to do some research into flyer design on various sites; including the ones below.
During my research the design below popped up several times and really caught my eye; it was this design that inspired and influenced me to create my design.
Find this and more of their work at https://www.behance.net/andersdenkend
To get a 3D feel to the flyer I used 3DS Max to model a scene that would be familiar to video gamers as well as people who are interested in digital media.
In this scene I set up a landscape and the models that would be part of the flyer scene. Then I added a target camera and a three point lighting rig to produce a good quality render.
This is the camera view of the scene.
This is a render of the scene at 4K resolution.
This is the end result that had the logo (designed by Hayley) and text information inspired by the Lovejoy flyer added to it.
Although this flyer was not used to promote our event, it proved to be a good source of research and development for myself.
Throughout the progression of my games design degree, it became clear to me that the main area that appealed to me was environment design and the creation of assets that this includes. The majority of my personal projects and group projects that I have been evolved in have largely consisted of building creation as well as the assets that go with them which untimely make up the environment.
Researching the way that industry professionals go about planning and designing a virtual environment has helped me to produce my own detailed pieces and allowed me to make considerable contributions to the group projects that I have worked upon. The skills that I have gained through my research will hopefully enable me to move into a industry job that is related to the area that I am interested in.
Below are some of the sites that have helped me increase my skill set and produce work that is closer to an industry standard.
An important personal item for our upcoming degree show is the personal business card, which is perhaps still the best way to share ones contact details with possible clients, people who share your interests and event potential employers.
As part of our Professional Practice module we are responsible for the set up and promotion of our degree show. As part of this I was one of a few other students who were in the team tasked with designing the logo and banner design. There are three design degrees that need to be represented in our designs which are; Animation, Games Design and Web Design.
Here are the ideas that I produced.