A first attempt at making a company logo using Adobe After Effects.
Tom Geismar is one of the most respected graphic designers, and is responsible for some of the world’s best known company logos.
Hearst Corporation logo, 2005
‘The decision on how to approach a logo design is very much determined by how we define the issues involved, including the name, the type of organization, how the name will be used, etc. For example, if you have a client with a short, distinctive name, perhaps a wordmark would be the best approach. In 2005 we took this approach with Hearst Corporation, which had a number of operating divisions that all used the Hearst name followed by a descriptive word, such as Hearst Magazines. So we developed a distinctive bold wordmark for Hearst and a contrasting type style for the generic descriptors that followed’
This quote really illustrates the importance of concidering how a company logo would be designed in reletion to the type of company it is to be designed for.
Chase Bank logo, 1961
Xerox Corporation logo, 1963
Mobil Oil Corporation logo, 1964
Some of Tom Geismar’s most recognizable designs are still in use fifty years later.
As part of Craft and Media Technologies Semester Two, we were to initiate the development of a production company logo within our specialist area (mine is Games Design). As the design of games could be considered the first steps of development, I decided to use a name that would re-enforce this idea.
‘The zygote represents the first stage in the development of a genetically unique organism. The zygote is endowed with genes from two parents, and thus it is diploid (carrying two sets of chromosomes). The joining of haploid gametes to produce a diploid zygote is a common feature in the sexual reproduction of all organisms except bacteria.’
‘The forming or devising of a plan or idea: the time between a product’s conception and its launch’
‘The point or place where something begins, arises, or is derived: his theory of the origin of life’
I decided to go with the name Zygote Games Design. Below is my logo design.
The name Zygote within a games design company would represent the first stage of development of design, and that this company is the starting point for the design and production of video games. I have chosen a white, bold typeface against a black background purely so that the company name stands out as much as possible. I also incorporated the image of a Zygote within the company name.