Colour theory

colour wheel

The colours that we see in our everyday lives have different meanings to us, even though we may not realize it! Through the centuries colours and what they relate to have become embedded within our sub-conscious.

During the last hundred years or so (especially with the advent of consumerism), the way in which companies use colours (together with typography) in their advertising campaigns influences us to choose what to buy and who to trust.

Below is a brief example of what the most common colours are realized to represent.

Red:

  • Love and Romance
  • War, Danger and Power

Yellow:

  • Happiness and Joy
  • Sunshine and Warmth

Blue:

  • Trust and Loyalty
  • Faith and Heaven

Green:

  • Greed and Jealousy
  • Safety and Harmony

Orange:

  • Enthusiasm and Determination
  • Creativity and Success

Purple:

  • Royalty and Nobility
  • Extravagance and Mystery

Black:

  • Elegance and Formality
  • Death and Evil

White:

  • Innocence and Purity
  • Cleanliness and Perfection
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