As part of Craft and Media Technologies Semester Two, we were to initiate the development of a production company logo within our specialist area (mine is Games Design). As the design of games could be considered the first steps of development, I decided to use a name that would re-enforce this idea.
‘The zygote represents the first stage in the development of a genetically unique organism. The zygote is endowed with genes from two parents, and thus it is diploid (carrying two sets of chromosomes). The joining of haploid gametes to produce a diploid zygote is a common feature in the sexual reproduction of all organisms except bacteria.’
‘The forming or devising of a plan or idea: the time between a product’s conception and its launch’
‘The point or place where something begins, arises, or is derived: his theory of the origin of life’
I decided to go with the name Zygote Games Design. Below is my logo design.
The name Zygote within a games design company would represent the first stage of development of design, and that this company is the starting point for the design and production of video games. I have chosen a white, bold typeface against a black background purely so that the company name stands out as much as possible. I also incorporated the image of a Zygote within the company name.